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About GOODR
Goodr, Inc. is a B-corporation that aids non-profit organizations by providing a secure ledger that tracks a businesses surplus food from pickup to donation, delivering real-time social and environmental impact reporting analytics. The Goodr model aims to provide a triple-win solution by improving an businesses bottom line through charitable tax donations, reducing its greenhouse emissions from landfills and getting its edible surplus food to local communities in need.
Implementing SDGs
Goodr, Inc since its inception, has aligned its core values with the SDGs. Their main focus is SDG 2 – No hunger. Through their core mission, they have dedicated their research and resources to allocate surplus food to people in need. Along the process, they developed new methods to further implement SDGs within their work. They focus on utilizing data and analytics to run shorter routes to food pickup, making it more efficient as well decrease Carbon emissions which focuses on SDG 12 – Responsible Consumption and Production. Furthermore, they utilize their trucks to recycle anything from wooden pallets, aluminum, and other recyclable resources which highlights their dedication to sustainability.
Jasmine Crowe
Founder of Goodr
The reason
Jasmine Crowe, The founder of Goodr, wanted to emphasize the problem of hunger in her community and demonstrate how hunger can take many different faces. Jasmine Crowe has long considered herself a do-gooder. She defined herself as such through community service acts. A few years ago, she learned through a volunteer initiative titled Sunday Soul, which feeds senior citizens and those experiencing homelessness in Atlanta, just how pervasive a problem hunger is for the city's poor. "When I researched food waste that night, I literally spent hours combing through articles, and I was blown away with the amount of food that was going to waste."
The PROCESS
In January 2017, she launched Goodr, a food waste management company. Goodr is a real-time food rescue app that connects businesses with local charities to arrange deliveries of leftovers to people in need. The company uses blockchain technology to keep a data ledger for clients to track their food waste and know where they can save money. "I wanted to convey the message of doing good while rescuing, hence the 'r', in 'Goodr'" she said of the inspiration for the company name. It all traced back to her being a do-gooder. Crowe earned her bachelor’s degree from North Carolina Central University in Durham, and a master’s degree in nonprofit management from Arizona State University. Her company has benefited thousands. Every day, she and her team of “do-goodrs”, the term they use to describe full-time workers or volunteers, deliver meals across Atlanta. In the next few months, the company will expand to Washington, D.C., Chicago and Raleigh, North Carolina. Her ultimate goal is for Goodr to go global.
The principle
Mr. Zebedee McLaurin, Director of Sustainability at Goodr Inc, shared the company’s mission of “Feed More, Waste Less”. The principle that surplus edible food should be fed to people in need, not landfills. Because of this, they made a commitment to positively impact food insecure communities by producing pop-up grocery store activations allowing attendees to shop for groceries free of charge.
"With Goodr’s mission to "Feed More, Waste Less", the Goodr Foundation strives to further fulfill the overall goal of ending world hunger by cultivating countless resources for non-profit partners of Goodr. To truly disrupt the cycle of food waste, the Goodr Foundation focuses on providing a network of nonprofit partners along with healthy cooking demos and pop-up grocery stores in areas considered to be food deserts. The Goodr Foundation seeks to ultimately sustain a strong community of companies and nonprofit organizations working together to end world hunger for all."
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